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  <url>
    <loc>https://thewellco.group/</loc>
    <lastmod>2026-06-15</lastmod>
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    <image:image>
      <image:loc>https://thewellco.group/og-image.png</image:loc>
      <image:title>The Well &amp; Co — Business Acquisition Group</image:title>
      <image:caption>We buy businesses. We keep teams. We preserve mission. 26 acquisitions across 8 countries.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thewellco.group/portfolio</loc>
    <lastmod>2026-06-15</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.9</priority>
    <xhtml:link rel="alternate" hreflang="en-AU" href="https://thewellco.group/portfolio" />
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    <image:image>
      <image:loc>https://thewellco.group/og-image.png</image:loc>
      <image:title>Portfolio — 26 businesses across 8 countries</image:title>
      <image:caption>Mission-driven businesses across healthcare, recruitment, automotive, and essential services.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thewellco.group/case-studies</loc>
    <lastmod>2026-06-15</lastmod>
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    <xhtml:link rel="alternate" hreflang="en-AU" href="https://thewellco.group/case-studies" />
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    <image:image>
      <image:loc>https://thewellco.group/og-image.png</image:loc>
      <image:title>Case Studies — How we acquire, preserve, grow</image:title>
      <image:caption>Anonymised acquisition stories with real metrics, verifiable under NDA.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thewellco.group/case-studies/ndis-provider-succession-nsw</loc>
    <lastmod>2026-06-15</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
    <xhtml:link rel="alternate" hreflang="en-AU" href="https://thewellco.group/case-studies/ndis-provider-succession-nsw" />
    <xhtml:link rel="alternate" hreflang="x-default" href="https://thewellco.group/case-studies/ndis-provider-succession-nsw" />
    <image:image>
      <image:loc>https://thewellco.group/og-image.png</image:loc>
      <image:title>NDIS Provider Acquisition &amp; Succession — New South Wales</image:title>
      <image:caption>12-year-old NDIS disability support provider acquired in NSW. All 60+ support workers retained; participant base grew 38% in 18 months.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thewellco.group/case-studies/recruitment-firm-philippines-australia</loc>
    <lastmod>2026-06-15</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
    <xhtml:link rel="alternate" hreflang="en-AU" href="https://thewellco.group/case-studies/recruitment-firm-philippines-australia" />
    <xhtml:link rel="alternate" hreflang="x-default" href="https://thewellco.group/case-studies/recruitment-firm-philippines-australia" />
    <image:image>
      <image:loc>https://thewellco.group/og-image.png</image:loc>
      <image:title>Bilingual Recruitment Firm Acquisition — Manila to Sydney</image:title>
      <image:caption>Specialist recruitment firm acquired in Manila. All 14 consultants retained; placement volume tripled in 24 months.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thewellco.group/case-studies/automotive-workshop-group-queensland</loc>
    <lastmod>2026-06-15</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
    <xhtml:link rel="alternate" hreflang="en-AU" href="https://thewellco.group/case-studies/automotive-workshop-group-queensland" />
    <xhtml:link rel="alternate" hreflang="x-default" href="https://thewellco.group/case-studies/automotive-workshop-group-queensland" />
    <image:image>
      <image:loc>https://thewellco.group/og-image.png</image:loc>
      <image:title>Automotive Workshop Group Acquisition — Queensland</image:title>
      <image:caption>22-year-old three-site automotive workshop acquired in Queensland. All 28 mechanics retained; EBITDA margins expanded 5 points.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thewellco.group/case-studies/commercial-cleaning-business-victoria</loc>
    <lastmod>2026-06-15</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
    <xhtml:link rel="alternate" hreflang="en-AU" href="https://thewellco.group/case-studies/commercial-cleaning-business-victoria" />
    <xhtml:link rel="alternate" hreflang="x-default" href="https://thewellco.group/case-studies/commercial-cleaning-business-victoria" />
    <image:image>
      <image:loc>https://thewellco.group/og-image.png</image:loc>
      <image:title>Commercial Cleaning Business Acquisition — Victoria</image:title>
      <image:caption>80-person commercial cleaning business acquired in Victoria. Cleaner retention improved from 71% to 89%; $38k in compliance savings.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thewellco.group/investment-criteria</loc>
    <lastmod>2026-06-15</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
    <xhtml:link rel="alternate" hreflang="en-AU" href="https://thewellco.group/investment-criteria" />
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    <image:image>
      <image:loc>https://thewellco.group/og-image.png</image:loc>
      <image:title>Investment Criteria — $500K–$15M revenue, $200K–$3M EBITDA</image:title>
      <image:caption>Stated acquisition parameters: revenue, EBITDA, ownership, hold, geos, settlement.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thewellco.group/target-sectors</loc>
    <lastmod>2026-06-15</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.85</priority>
    <xhtml:link rel="alternate" hreflang="en-AU" href="https://thewellco.group/target-sectors" />
    <xhtml:link rel="alternate" hreflang="x-default" href="https://thewellco.group/target-sectors" />
    <image:image>
      <image:loc>https://thewellco.group/og-image.png</image:loc>
      <image:title>Target Sectors — Healthcare, Recruitment, Automotive, Essential Services</image:title>
      <image:caption>Active acquisition targets across our four core sectors.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thewellco.group/process</loc>
    <lastmod>2026-06-15</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.85</priority>
    <xhtml:link rel="alternate" hreflang="en-AU" href="https://thewellco.group/process" />
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    <image:image>
      <image:loc>https://thewellco.group/og-image.png</image:loc>
      <image:title>Our Process — Day 0 to Day 90</image:title>
      <image:caption>Plain-English acquisition process from first conversation to settled deal in 90 days.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thewellco.group/partnership-opportunities</loc>
    <lastmod>2026-06-15</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
    <xhtml:link rel="alternate" hreflang="en-AU" href="https://thewellco.group/partnership-opportunities" />
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    <image:image>
      <image:loc>https://thewellco.group/og-image.png</image:loc>
      <image:title>Partnership Opportunities — Brokers, advisors, investors</image:title>
      <image:caption>Referral, co-investment, and service partnership opportunities.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thewellco.group/founders-exit-checklist</loc>
    <lastmod>2026-06-15</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.85</priority>
    <xhtml:link rel="alternate" hreflang="en-AU" href="https://thewellco.group/founders-exit-checklist" />
    <xhtml:link rel="alternate" hreflang="x-default" href="https://thewellco.group/founders-exit-checklist" />
    <image:image>
      <image:loc>https://thewellco.group/og-image.png</image:loc>
      <image:title>The Founder&apos;s Exit Checklist — 14 questions to ask any buyer</image:title>
      <image:caption>Free, ungated checklist built from 26 acquisitions. No opt-in required.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thewellco.group/pre-dd-audit</loc>
    <lastmod>2026-06-15</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.85</priority>
    <xhtml:link rel="alternate" hreflang="en-AU" href="https://thewellco.group/pre-dd-audit" />
    <xhtml:link rel="alternate" hreflang="x-default" href="https://thewellco.group/pre-dd-audit" />
    <image:image>
      <image:loc>https://thewellco.group/og-image.png</image:loc>
      <image:title>The Pre-DD Self-Audit — 4 things buyers find first</image:title>
      <image:caption>Free self-audit for Australian founders 12 months out from selling.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thewellco.group/news</loc>
    <lastmod>2026-06-15</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
    <xhtml:link rel="alternate" hreflang="en-AU" href="https://thewellco.group/news" />
    <xhtml:link rel="alternate" hreflang="x-default" href="https://thewellco.group/news" />
    <image:image>
      <image:loc>https://thewellco.group/og-image.png</image:loc>
      <image:title>News &amp; Press — Recent acquisitions and milestones</image:title>
      <image:caption>Recent acquisitions, leadership appointments and operations updates.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thewellco.group/news/ndis-coverage-regional-victoria</loc>
    <lastmod>2026-06-15</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
    <xhtml:link rel="alternate" hreflang="en-AU" href="https://thewellco.group/news/ndis-coverage-regional-victoria" />
    <xhtml:link rel="alternate" hreflang="x-default" href="https://thewellco.group/news/ndis-coverage-regional-victoria" />
    <image:image>
      <image:loc>https://thewellco.group/og-image.png</image:loc>
      <image:title>Healthcare division expands NDIS coverage to regional Victoria</image:title>
      <image:caption>The Well &amp; Co NDIS providers extend coverage to three new Victorian LGAs; active participants exceed 1,400.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thewellco.group/news/group-brand-standard-published</loc>
    <lastmod>2026-06-15</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
    <xhtml:link rel="alternate" hreflang="en-AU" href="https://thewellco.group/news/group-brand-standard-published" />
    <xhtml:link rel="alternate" hreflang="x-default" href="https://thewellco.group/news/group-brand-standard-published" />
    <image:image>
      <image:loc>https://thewellco.group/og-image.png</image:loc>
      <image:title>Group-wide brand standard published</image:title>
      <image:caption>Canonical brand kit, design tokens and editorial type system rolled out across all The Well &amp; Co marketing surfaces.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thewellco.group/news/recruitment-platform-acquired-manila</loc>
    <lastmod>2026-06-15</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
    <xhtml:link rel="alternate" hreflang="en-AU" href="https://thewellco.group/news/recruitment-platform-acquired-manila" />
    <xhtml:link rel="alternate" hreflang="x-default" href="https://thewellco.group/news/recruitment-platform-acquired-manila" />
    <image:image>
      <image:loc>https://thewellco.group/og-image.png</image:loc>
      <image:title>Recruitment platform acquired in Manila</image:title>
      <image:caption>Specialist Manila recruitment business joins The Well &amp; Co group. All 14 consultants retained; founder stays as Managing Director.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thewellco.group/news/group-reaches-24-businesses-8-countries</loc>
    <lastmod>2026-06-15</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
    <xhtml:link rel="alternate" hreflang="en-AU" href="https://thewellco.group/news/group-reaches-24-businesses-8-countries" />
    <xhtml:link rel="alternate" hreflang="x-default" href="https://thewellco.group/news/group-reaches-24-businesses-8-countries" />
    <image:image>
      <image:loc>https://thewellco.group/og-image.png</image:loc>
      <image:title>The Well &amp; Co reaches 24 operating businesses across 8 countries</image:title>
      <image:caption>Portfolio milestone: 24 businesses, 8 countries, 600+ consolidated headcount — all acquired without forced redundancies.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thewellco.group/news/automotive-workshop-group-acquired-queensland</loc>
    <lastmod>2026-06-15</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
    <xhtml:link rel="alternate" hreflang="en-AU" href="https://thewellco.group/news/automotive-workshop-group-acquired-queensland" />
    <xhtml:link rel="alternate" hreflang="x-default" href="https://thewellco.group/news/automotive-workshop-group-acquired-queensland" />
    <image:image>
      <image:loc>https://thewellco.group/og-image.png</image:loc>
      <image:title>Three-site Queensland automotive workshop group acquired</image:title>
      <image:caption>22-year-old mechanical and detailing operation joins The Well &amp; Co. All 28 mechanics and apprentices retained on existing terms.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thewellco.group/news/group-cfo-appointment-renee-victoria</loc>
    <lastmod>2026-06-15</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
    <xhtml:link rel="alternate" hreflang="en-AU" href="https://thewellco.group/news/group-cfo-appointment-renee-victoria" />
    <xhtml:link rel="alternate" hreflang="x-default" href="https://thewellco.group/news/group-cfo-appointment-renee-victoria" />
    <image:image>
      <image:loc>https://thewellco.group/og-image.png</image:loc>
      <image:title>Renee Victoria appointed Group CFO</image:title>
      <image:caption>Renee Victoria joins The Well &amp; Co as Group Chief Financial Officer, overseeing treasury, consolidation and integration finance.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thewellco.group/news/payroll-compliance-consolidation-completed</loc>
    <lastmod>2026-06-15</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
    <xhtml:link rel="alternate" hreflang="en-AU" href="https://thewellco.group/news/payroll-compliance-consolidation-completed" />
    <xhtml:link rel="alternate" hreflang="x-default" href="https://thewellco.group/news/payroll-compliance-consolidation-completed" />
    <image:image>
      <image:loc>https://thewellco.group/og-image.png</image:loc>
      <image:title>Group-wide payroll and compliance consolidation completed</image:title>
      <image:caption>12 operating entities across 4 jurisdictions migrated to a single consolidated payroll platform without disrupting any pay cycle.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thewellco.group/news/essential-services-80-frontline-employees</loc>
    <lastmod>2026-06-15</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
    <xhtml:link rel="alternate" hreflang="en-AU" href="https://thewellco.group/news/essential-services-80-frontline-employees" />
    <xhtml:link rel="alternate" hreflang="x-default" href="https://thewellco.group/news/essential-services-80-frontline-employees" />
    <image:image>
      <image:loc>https://thewellco.group/og-image.png</image:loc>
      <image:title>Essential services division crosses 80 frontline employees</image:title>
      <image:caption>Commercial cleaning and facility-services arm passes 80 frontline employees; cleaner retention rate at 89% across the portfolio.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thewellco.group/careers</loc>
    <lastmod>2026-06-15</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.7</priority>
    <xhtml:link rel="alternate" hreflang="en-AU" href="https://thewellco.group/careers" />
    <xhtml:link rel="alternate" hreflang="x-default" href="https://thewellco.group/careers" />
    <image:image>
      <image:loc>https://thewellco.group/og-image.png</image:loc>
      <image:title>Careers — Join our global team</image:title>
      <image:caption>Roles across Australia, Philippines, Indonesia, South Africa, India, Pakistan, Algeria, Morocco.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thewellco.group/privacy</loc>
    <lastmod>2026-06-15</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.3</priority>
    <xhtml:link rel="alternate" hreflang="en-AU" href="https://thewellco.group/privacy" />
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    <image:image>
      <image:loc>https://thewellco.group/og-image.png</image:loc>
      <image:title>Privacy Policy — The Well &amp; Co</image:title>
      <image:caption>How we collect, use, store and protect personal information.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thewellco.group/terms</loc>
    <lastmod>2026-06-15</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.3</priority>
    <xhtml:link rel="alternate" hreflang="en-AU" href="https://thewellco.group/terms" />
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    <image:image>
      <image:loc>https://thewellco.group/og-image.png</image:loc>
      <image:title>Terms of Use — The Well &amp; Co</image:title>
      <image:caption>Terms governing use of The Well &amp; Co website.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thewellco.group/cookies</loc>
    <lastmod>2026-06-15</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.3</priority>
    <xhtml:link rel="alternate" hreflang="en-AU" href="https://thewellco.group/cookies" />
    <xhtml:link rel="alternate" hreflang="x-default" href="https://thewellco.group/cookies" />
    <image:image>
      <image:loc>https://thewellco.group/og-image.png</image:loc>
      <image:title>Cookie Notice — The Well &amp; Co</image:title>
      <image:caption>How we use cookies and similar technologies on our website.</image:caption>
    </image:image>
  </url>
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