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    <loc>https://thewellco.group/</loc>
    <lastmod>2026-05-05</lastmod>
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      <image:title>The Well & Co — Business Acquisition Group</image:title>
      <image:caption>We buy businesses. We keep teams. We preserve mission. 20+ acquisitions across 8 countries.</image:caption>
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  <url>
    <loc>https://thewellco.group/portfolio</loc>
    <lastmod>2026-05-05</lastmod>
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    <priority>0.9</priority>
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      <image:title>Portfolio — 20+ businesses across 8 countries</image:title>
      <image:caption>Mission-driven businesses across healthcare, recruitment, automotive, and essential services.</image:caption>
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  <url>
    <loc>https://thewellco.group/case-studies</loc>
    <lastmod>2026-05-05</lastmod>
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      <image:loc>https://thewellco.group/og-image.png</image:loc>
      <image:title>Case Studies — How we acquire, preserve, grow</image:title>
      <image:caption>Anonymised acquisition stories with real metrics, verifiable under NDA.</image:caption>
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  <url>
    <loc>https://thewellco.group/investment-criteria</loc>
    <lastmod>2026-05-05</lastmod>
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      <image:loc>https://thewellco.group/og-image.png</image:loc>
      <image:title>Investment Criteria — $500K–$15M revenue, $200K–$3M EBITDA</image:title>
      <image:caption>Stated acquisition parameters: revenue, EBITDA, ownership, hold, geos, settlement.</image:caption>
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  <url>
    <loc>https://thewellco.group/target-sectors</loc>
    <lastmod>2026-05-05</lastmod>
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    <priority>0.85</priority>
    <xhtml:link rel="alternate" hreflang="en-AU" href="https://thewellco.group/target-sectors" />
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      <image:loc>https://thewellco.group/og-image.png</image:loc>
      <image:title>Target Sectors — Healthcare, Recruitment, Automotive, Essential Services</image:title>
      <image:caption>Active acquisition targets across our four core sectors.</image:caption>
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    <loc>https://thewellco.group/process</loc>
    <lastmod>2026-05-05</lastmod>
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      <image:loc>https://thewellco.group/og-image.png</image:loc>
      <image:title>Our Process — Day 0 to Day 90</image:title>
      <image:caption>Plain-English acquisition process from first conversation to settled deal in 90 days.</image:caption>
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  </url>
  <url>
    <loc>https://thewellco.group/partnership-opportunities</loc>
    <lastmod>2026-05-05</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
    <xhtml:link rel="alternate" hreflang="en-AU" href="https://thewellco.group/partnership-opportunities" />
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    <image:image>
      <image:loc>https://thewellco.group/og-image.png</image:loc>
      <image:title>Partnership Opportunities — Brokers, advisors, investors</image:title>
      <image:caption>Referral, co-investment, and service partnership opportunities.</image:caption>
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  <url>
    <loc>https://thewellco.group/founders-exit-checklist</loc>
    <lastmod>2026-05-05</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.85</priority>
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      <image:loc>https://thewellco.group/og-image.png</image:loc>
      <image:title>The Founder's Exit Checklist — 12 questions to ask any buyer</image:title>
      <image:caption>Free, ungated checklist built from 20+ acquisitions. No opt-in required.</image:caption>
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  <url>
    <loc>https://thewellco.group/news</loc>
    <lastmod>2026-05-05</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.7</priority>
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      <image:loc>https://thewellco.group/og-image.png</image:loc>
      <image:title>News & Press — Recent acquisitions and milestones</image:title>
      <image:caption>Recent acquisitions, leadership appointments and operations updates.</image:caption>
    </image:image>
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  <url>
    <loc>https://thewellco.group/careers</loc>
    <lastmod>2026-05-05</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.7</priority>
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    <image:image>
      <image:loc>https://thewellco.group/og-image.png</image:loc>
      <image:title>Careers — Join our global team</image:title>
      <image:caption>Roles across Australia, Philippines, Indonesia, South Africa, India, Pakistan, Algeria, Morocco.</image:caption>
    </image:image>
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