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    <loc>https://thewellco.group/</loc>
    <lastmod>2026-08-29</lastmod>
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      <image:title>The Well &amp; Co — An International Group</image:title>
      <image:caption>The Well &amp; Co is a Christian-founded international acquisition and operating group with more than a decade of experience, 25+ acquisitions, 26 companies and operations across eight countries. The group publicly comprises 26 companies across 8 operating countries.</image:caption>
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  <url>
    <loc>https://thewellco.group/portfolio</loc>
    <lastmod>2026-08-29</lastmod>
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      <image:loc>https://thewellco.group/og-image.png</image:loc>
      <image:title>Companies &amp; Operations</image:title>
      <image:caption>Explore all 26 companies in The Well &amp; Co group across 7 sectors.</image:caption>
    </image:image>
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  <url>
    <loc>https://thewellco.group/portfolio/ascend-family-care</loc>
    <lastmod>2026-08-29</lastmod>
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    <priority>0.75</priority>
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      <image:loc>https://thewellco.group/og-image.png</image:loc>
      <image:title>Ascend Family Care</image:title>
      <image:caption>Nanny and domestic staffing for high-trust households.</image:caption>
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  </url>
  <url>
    <loc>https://thewellco.group/portfolio/sure-path-supports</loc>
    <lastmod>2026-08-29</lastmod>
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      <image:loc>https://thewellco.group/og-image.png</image:loc>
      <image:title>Sure Path Supports</image:title>
      <image:caption>Healthcare navigation and community support services.</image:caption>
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  <url>
    <loc>https://thewellco.group/portfolio/the-well-team</loc>
    <lastmod>2026-08-29</lastmod>
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    <xhtml:link rel="alternate" hreflang="en-AU" href="https://thewellco.group/portfolio/the-well-team" />
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      <image:loc>https://thewellco.group/og-image.png</image:loc>
      <image:title>The Well Team</image:title>
      <image:caption>NDIS-aligned, person-centred disability support.</image:caption>
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  <url>
    <loc>https://thewellco.group/portfolio/saltwater-care</loc>
    <lastmod>2026-08-29</lastmod>
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    <xhtml:link rel="alternate" hreflang="en-AU" href="https://thewellco.group/portfolio/saltwater-care" />
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    <image:image>
      <image:loc>https://thewellco.group/og-image.png</image:loc>
      <image:title>Saltwater Care</image:title>
      <image:caption>Culturally respectful disability support for Indigenous communities.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thewellco.group/portfolio/well-guided-care</loc>
    <lastmod>2026-08-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.75</priority>
    <xhtml:link rel="alternate" hreflang="en-AU" href="https://thewellco.group/portfolio/well-guided-care" />
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    <image:image>
      <image:loc>https://thewellco.group/og-image.png</image:loc>
      <image:title>Well Guided Care</image:title>
      <image:caption>Family support for navigating healthcare and disability systems.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thewellco.group/portfolio/ubuntu-care-sa</loc>
    <lastmod>2026-08-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.75</priority>
    <xhtml:link rel="alternate" hreflang="en-AU" href="https://thewellco.group/portfolio/ubuntu-care-sa" />
    <xhtml:link rel="alternate" hreflang="x-default" href="https://thewellco.group/portfolio/ubuntu-care-sa" />
    <image:image>
      <image:loc>https://thewellco.group/og-image.png</image:loc>
      <image:title>Ubuntu Care Services</image:title>
      <image:caption>Community healthcare honouring African traditions.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thewellco.group/portfolio/orionhire-global</loc>
    <lastmod>2026-08-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.75</priority>
    <xhtml:link rel="alternate" hreflang="en-AU" href="https://thewellco.group/portfolio/orionhire-global" />
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    <image:image>
      <image:loc>https://thewellco.group/og-image.png</image:loc>
      <image:title>OrionHire Global</image:title>
      <image:caption>International back-office and executive support.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thewellco.group/portfolio/workforce-partners</loc>
    <lastmod>2026-08-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.75</priority>
    <xhtml:link rel="alternate" hreflang="en-AU" href="https://thewellco.group/portfolio/workforce-partners" />
    <xhtml:link rel="alternate" hreflang="x-default" href="https://thewellco.group/portfolio/workforce-partners" />
    <image:image>
      <image:loc>https://thewellco.group/og-image.png</image:loc>
      <image:title>Workforce Partners Recruitment</image:title>
      <image:caption>Commercial and industrial recruitment in Australia.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thewellco.group/portfolio/truval-global</loc>
    <lastmod>2026-08-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.75</priority>
    <xhtml:link rel="alternate" hreflang="en-AU" href="https://thewellco.group/portfolio/truval-global" />
    <xhtml:link rel="alternate" hreflang="x-default" href="https://thewellco.group/portfolio/truval-global" />
    <image:image>
      <image:loc>https://thewellco.group/og-image.png</image:loc>
      <image:title>Truval Global</image:title>
      <image:caption>International recruitment and people capability.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thewellco.group/portfolio/sahara-talent</loc>
    <lastmod>2026-08-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.75</priority>
    <xhtml:link rel="alternate" hreflang="en-AU" href="https://thewellco.group/portfolio/sahara-talent" />
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    <image:image>
      <image:loc>https://thewellco.group/og-image.png</image:loc>
      <image:title>Sahara Talent Solutions</image:title>
      <image:caption>North African recruitment across skilled sectors.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thewellco.group/portfolio/karachi-connect</loc>
    <lastmod>2026-08-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.75</priority>
    <xhtml:link rel="alternate" hreflang="en-AU" href="https://thewellco.group/portfolio/karachi-connect" />
    <xhtml:link rel="alternate" hreflang="x-default" href="https://thewellco.group/portfolio/karachi-connect" />
    <image:image>
      <image:loc>https://thewellco.group/og-image.png</image:loc>
      <image:title>Karachi Connect HR</image:title>
      <image:caption>Recruitment across technology, finance and manufacturing.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thewellco.group/portfolio/well-accounts-global</loc>
    <lastmod>2026-08-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.75</priority>
    <xhtml:link rel="alternate" hreflang="en-AU" href="https://thewellco.group/portfolio/well-accounts-global" />
    <xhtml:link rel="alternate" hreflang="x-default" href="https://thewellco.group/portfolio/well-accounts-global" />
    <image:image>
      <image:loc>https://thewellco.group/og-image.png</image:loc>
      <image:title>Well Accounts Global</image:title>
      <image:caption>Accounting and tax advisory across the group&apos;s operating footprint.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thewellco.group/portfolio/apex-bpo-solutions</loc>
    <lastmod>2026-08-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.75</priority>
    <xhtml:link rel="alternate" hreflang="en-AU" href="https://thewellco.group/portfolio/apex-bpo-solutions" />
    <xhtml:link rel="alternate" hreflang="x-default" href="https://thewellco.group/portfolio/apex-bpo-solutions" />
    <image:image>
      <image:loc>https://thewellco.group/og-image.png</image:loc>
      <image:title>Apex BPO Solutions</image:title>
      <image:caption>Multilingual business process support.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thewellco.group/portfolio/your-freedom-partners</loc>
    <lastmod>2026-08-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.75</priority>
    <xhtml:link rel="alternate" hreflang="en-AU" href="https://thewellco.group/portfolio/your-freedom-partners" />
    <xhtml:link rel="alternate" hreflang="x-default" href="https://thewellco.group/portfolio/your-freedom-partners" />
    <image:image>
      <image:loc>https://thewellco.group/og-image.png</image:loc>
      <image:title>Your Freedom Partners</image:title>
      <image:caption>Operations management for service businesses.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thewellco.group/portfolio/white-gold-collective</loc>
    <lastmod>2026-08-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.75</priority>
    <xhtml:link rel="alternate" hreflang="en-AU" href="https://thewellco.group/portfolio/white-gold-collective" />
    <xhtml:link rel="alternate" hreflang="x-default" href="https://thewellco.group/portfolio/white-gold-collective" />
    <image:image>
      <image:loc>https://thewellco.group/og-image.png</image:loc>
      <image:title>White Gold Collective</image:title>
      <image:caption>Premium commercial cleaning.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thewellco.group/portfolio/well-flow-marketing</loc>
    <lastmod>2026-08-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.75</priority>
    <xhtml:link rel="alternate" hreflang="en-AU" href="https://thewellco.group/portfolio/well-flow-marketing" />
    <xhtml:link rel="alternate" hreflang="x-default" href="https://thewellco.group/portfolio/well-flow-marketing" />
    <image:image>
      <image:loc>https://thewellco.group/og-image.png</image:loc>
      <image:title>Well Flow Marketing</image:title>
      <image:caption>Marketing strategy and lead generation.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thewellco.group/portfolio/digital-bridge-asia</loc>
    <lastmod>2026-08-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.75</priority>
    <xhtml:link rel="alternate" hreflang="en-AU" href="https://thewellco.group/portfolio/digital-bridge-asia" />
    <xhtml:link rel="alternate" hreflang="x-default" href="https://thewellco.group/portfolio/digital-bridge-asia" />
    <image:image>
      <image:loc>https://thewellco.group/og-image.png</image:loc>
      <image:title>Digital Bridge Asia</image:title>
      <image:caption>Digital transformation and cloud services.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thewellco.group/portfolio/aspire-autos</loc>
    <lastmod>2026-08-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.75</priority>
    <xhtml:link rel="alternate" hreflang="en-AU" href="https://thewellco.group/portfolio/aspire-autos" />
    <xhtml:link rel="alternate" hreflang="x-default" href="https://thewellco.group/portfolio/aspire-autos" />
    <image:image>
      <image:loc>https://thewellco.group/og-image.png</image:loc>
      <image:title>Aspire Autos</image:title>
      <image:caption>Fleet, leasing and automotive services.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thewellco.group/portfolio/driveease-leasing</loc>
    <lastmod>2026-08-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.75</priority>
    <xhtml:link rel="alternate" hreflang="en-AU" href="https://thewellco.group/portfolio/driveease-leasing" />
    <xhtml:link rel="alternate" hreflang="x-default" href="https://thewellco.group/portfolio/driveease-leasing" />
    <image:image>
      <image:loc>https://thewellco.group/og-image.png</image:loc>
      <image:title>DriveEase Leasing</image:title>
      <image:caption>Flexible vehicle leasing for individuals and businesses.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thewellco.group/portfolio/horizon-auto-sales</loc>
    <lastmod>2026-08-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.75</priority>
    <xhtml:link rel="alternate" hreflang="en-AU" href="https://thewellco.group/portfolio/horizon-auto-sales" />
    <xhtml:link rel="alternate" hreflang="x-default" href="https://thewellco.group/portfolio/horizon-auto-sales" />
    <image:image>
      <image:loc>https://thewellco.group/og-image.png</image:loc>
      <image:title>Horizon Auto Sales</image:title>
      <image:caption>New and pre-owned vehicle sales.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thewellco.group/portfolio/plumbing-brigade</loc>
    <lastmod>2026-08-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.75</priority>
    <xhtml:link rel="alternate" hreflang="en-AU" href="https://thewellco.group/portfolio/plumbing-brigade" />
    <xhtml:link rel="alternate" hreflang="x-default" href="https://thewellco.group/portfolio/plumbing-brigade" />
    <image:image>
      <image:loc>https://thewellco.group/og-image.png</image:loc>
      <image:title>Plumbing Brigade Australia</image:title>
      <image:caption>Emergency and scheduled plumbing services.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thewellco.group/portfolio/well-kept-cleaning</loc>
    <lastmod>2026-08-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.75</priority>
    <xhtml:link rel="alternate" hreflang="en-AU" href="https://thewellco.group/portfolio/well-kept-cleaning" />
    <xhtml:link rel="alternate" hreflang="x-default" href="https://thewellco.group/portfolio/well-kept-cleaning" />
    <image:image>
      <image:loc>https://thewellco.group/og-image.png</image:loc>
      <image:title>Well Kept Cleaning</image:title>
      <image:caption>Residential cleaning and domestic assistance.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thewellco.group/portfolio/the-well-cafe</loc>
    <lastmod>2026-08-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.75</priority>
    <xhtml:link rel="alternate" hreflang="en-AU" href="https://thewellco.group/portfolio/the-well-cafe" />
    <xhtml:link rel="alternate" hreflang="x-default" href="https://thewellco.group/portfolio/the-well-cafe" />
    <image:image>
      <image:loc>https://thewellco.group/og-image.png</image:loc>
      <image:title>The Well Café</image:title>
      <image:caption>A vocational training café supporting hospitality careers.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thewellco.group/portfolio/well-foundation</loc>
    <lastmod>2026-08-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.75</priority>
    <xhtml:link rel="alternate" hreflang="en-AU" href="https://thewellco.group/portfolio/well-foundation" />
    <xhtml:link rel="alternate" hreflang="x-default" href="https://thewellco.group/portfolio/well-foundation" />
    <image:image>
      <image:loc>https://thewellco.group/og-image.png</image:loc>
      <image:title>The Well Foundation</image:title>
      <image:caption>A community-focused foundation in development.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thewellco.group/portfolio/villa-senja-bali</loc>
    <lastmod>2026-08-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.75</priority>
    <xhtml:link rel="alternate" hreflang="en-AU" href="https://thewellco.group/portfolio/villa-senja-bali" />
    <xhtml:link rel="alternate" hreflang="x-default" href="https://thewellco.group/portfolio/villa-senja-bali" />
    <image:image>
      <image:loc>https://thewellco.group/og-image.png</image:loc>
      <image:title>Villa Senja Bali</image:title>
      <image:caption>Villa accommodation and wellness retreats in Bali.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thewellco.group/portfolio/cape-haven-properties</loc>
    <lastmod>2026-08-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.75</priority>
    <xhtml:link rel="alternate" hreflang="en-AU" href="https://thewellco.group/portfolio/cape-haven-properties" />
    <xhtml:link rel="alternate" hreflang="x-default" href="https://thewellco.group/portfolio/cape-haven-properties" />
    <image:image>
      <image:loc>https://thewellco.group/og-image.png</image:loc>
      <image:title>Cape Haven Properties</image:title>
      <image:caption>Property management in Cape Town.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thewellco.group/case-studies</loc>
    <lastmod>2026-08-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
    <xhtml:link rel="alternate" hreflang="en-AU" href="https://thewellco.group/case-studies" />
    <xhtml:link rel="alternate" hreflang="x-default" href="https://thewellco.group/case-studies" />
    <image:image>
      <image:loc>https://thewellco.group/og-image.png</image:loc>
      <image:title>Completed Acquisition Case Studies</image:title>
      <image:caption>Evidence-governed completed acquisition and operating stories.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thewellco.group/case-studies/altar-church-well-cafe</loc>
    <lastmod>2026-08-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
    <xhtml:link rel="alternate" hreflang="en-AU" href="https://thewellco.group/case-studies/altar-church-well-cafe" />
    <xhtml:link rel="alternate" hreflang="x-default" href="https://thewellco.group/case-studies/altar-church-well-cafe" />
    <image:image>
      <image:loc>https://thewellco.group/og-image.png</image:loc>
      <image:title>The Well Café: from community loss to employment pathway</image:title>
      <image:caption>A 2020 café acquisition that carried a valued community place through COVID disruption and became a practical hospitality-training model.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thewellco.group/case-studies/workforce-partners-recruitment</loc>
    <lastmod>2026-08-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
    <xhtml:link rel="alternate" hreflang="en-AU" href="https://thewellco.group/case-studies/workforce-partners-recruitment" />
    <xhtml:link rel="alternate" hreflang="x-default" href="https://thewellco.group/case-studies/workforce-partners-recruitment" />
    <image:image>
      <image:loc>https://thewellco.group/og-image.png</image:loc>
      <image:title>Workforce Partners Recruitment joins The Well &amp; Co</image:title>
      <image:caption>A completed recruitment acquisition now operating within The Well &amp; Co’s Australian workforce platform.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thewellco.group/case-studies/dream-catcher-supports-well-guided-care</loc>
    <lastmod>2026-08-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
    <xhtml:link rel="alternate" hreflang="en-AU" href="https://thewellco.group/case-studies/dream-catcher-supports-well-guided-care" />
    <xhtml:link rel="alternate" hreflang="x-default" href="https://thewellco.group/case-studies/dream-catcher-supports-well-guided-care" />
    <image:image>
      <image:loc>https://thewellco.group/og-image.png</image:loc>
      <image:title>Dream Catcher Supports becomes Well Guided Care</image:title>
      <image:caption>A completed disability-support acquisition now operating as Well Guided Care.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thewellco.group/case-studies/nmb-services-white-gold-collective</loc>
    <lastmod>2026-08-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
    <xhtml:link rel="alternate" hreflang="en-AU" href="https://thewellco.group/case-studies/nmb-services-white-gold-collective" />
    <xhtml:link rel="alternate" hreflang="x-default" href="https://thewellco.group/case-studies/nmb-services-white-gold-collective" />
    <image:image>
      <image:loc>https://thewellco.group/og-image.png</image:loc>
      <image:title>NMB Services becomes White Gold Collective</image:title>
      <image:caption>A completed commercial-cleaning acquisition now operating as White Gold Collective.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thewellco.group/case-studies/darwin-operation-well-kept-cleaning</loc>
    <lastmod>2026-08-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
    <xhtml:link rel="alternate" hreflang="en-AU" href="https://thewellco.group/case-studies/darwin-operation-well-kept-cleaning" />
    <xhtml:link rel="alternate" hreflang="x-default" href="https://thewellco.group/case-studies/darwin-operation-well-kept-cleaning" />
    <image:image>
      <image:loc>https://thewellco.group/og-image.png</image:loc>
      <image:title>A Darwin cleaning operation becomes Well Kept Cleaning</image:title>
      <image:caption>A completed cleaning and chemical-supply acquisition now represented by Well Kept Cleaning.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thewellco.group/case-studies/sacred-business-services-saltwater-care</loc>
    <lastmod>2026-08-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
    <xhtml:link rel="alternate" hreflang="en-AU" href="https://thewellco.group/case-studies/sacred-business-services-saltwater-care" />
    <xhtml:link rel="alternate" hreflang="x-default" href="https://thewellco.group/case-studies/sacred-business-services-saltwater-care" />
    <image:image>
      <image:loc>https://thewellco.group/og-image.png</image:loc>
      <image:title>Sacred Business Services becomes Saltwater Care</image:title>
      <image:caption>A completed acquisition now operating as Saltwater Care.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thewellco.group/acquisition-stories</loc>
    <lastmod>2026-08-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.85</priority>
    <xhtml:link rel="alternate" hreflang="en-AU" href="https://thewellco.group/acquisition-stories" />
    <xhtml:link rel="alternate" hreflang="x-default" href="https://thewellco.group/acquisition-stories" />
    <image:image>
      <image:loc>https://thewellco.group/og-image.png</image:loc>
      <image:title>Acquisition Stories</image:title>
      <image:caption>Completed acquisition stories connected to companies operating across The Well &amp; Co today.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thewellco.group/acquisition-stories/well-cafe-community-training-model</loc>
    <lastmod>2026-08-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
    <xhtml:link rel="alternate" hreflang="en-AU" href="https://thewellco.group/acquisition-stories/well-cafe-community-training-model" />
    <xhtml:link rel="alternate" hreflang="x-default" href="https://thewellco.group/acquisition-stories/well-cafe-community-training-model" />
    <image:image>
      <image:loc>https://thewellco.group/og-image.png</image:loc>
      <image:title>When a closed café became a pathway to work</image:title>
      <image:caption>The 2020 acquisition of The Well Café from Altar Church carried a valued community place beyond its COVID-era closure and became the foundation for a practical hospitality-training model.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thewellco.group/acquisition-stories/well-guided-care-identity-continuity</loc>
    <lastmod>2026-08-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
    <xhtml:link rel="alternate" hreflang="en-AU" href="https://thewellco.group/acquisition-stories/well-guided-care-identity-continuity" />
    <xhtml:link rel="alternate" hreflang="x-default" href="https://thewellco.group/acquisition-stories/well-guided-care-identity-continuity" />
    <image:image>
      <image:loc>https://thewellco.group/og-image.png</image:loc>
      <image:title>From Dream Catcher Supports to Well Guided Care</image:title>
      <image:caption>A completed acquisition that now operates as Well Guided Care.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thewellco.group/acquisition-stories/workforce-partners-recruitment-continuity</loc>
    <lastmod>2026-08-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
    <xhtml:link rel="alternate" hreflang="en-AU" href="https://thewellco.group/acquisition-stories/workforce-partners-recruitment-continuity" />
    <xhtml:link rel="alternate" hreflang="x-default" href="https://thewellco.group/acquisition-stories/workforce-partners-recruitment-continuity" />
    <image:image>
      <image:loc>https://thewellco.group/og-image.png</image:loc>
      <image:title>Workforce Partners Recruitment joins the group</image:title>
      <image:caption>A completed acquisition operating in Australian commercial and industrial recruitment.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thewellco.group/acquisition-stories/white-gold-collective-identity-continuity</loc>
    <lastmod>2026-08-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
    <xhtml:link rel="alternate" hreflang="en-AU" href="https://thewellco.group/acquisition-stories/white-gold-collective-identity-continuity" />
    <xhtml:link rel="alternate" hreflang="x-default" href="https://thewellco.group/acquisition-stories/white-gold-collective-identity-continuity" />
    <image:image>
      <image:loc>https://thewellco.group/og-image.png</image:loc>
      <image:title>From NMB Services to White Gold Collective</image:title>
      <image:caption>A completed commercial-cleaning acquisition now operating as White Gold Collective.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thewellco.group/acquisition-stories/well-kept-cleaning-operating-identity</loc>
    <lastmod>2026-08-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
    <xhtml:link rel="alternate" hreflang="en-AU" href="https://thewellco.group/acquisition-stories/well-kept-cleaning-operating-identity" />
    <xhtml:link rel="alternate" hreflang="x-default" href="https://thewellco.group/acquisition-stories/well-kept-cleaning-operating-identity" />
    <image:image>
      <image:loc>https://thewellco.group/og-image.png</image:loc>
      <image:title>A Darwin operation becomes Well Kept Cleaning</image:title>
      <image:caption>A completed Darwin cleaning acquisition now represented by Well Kept Cleaning.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thewellco.group/acquisition-stories/saltwater-care-identity-continuity</loc>
    <lastmod>2026-08-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
    <xhtml:link rel="alternate" hreflang="en-AU" href="https://thewellco.group/acquisition-stories/saltwater-care-identity-continuity" />
    <xhtml:link rel="alternate" hreflang="x-default" href="https://thewellco.group/acquisition-stories/saltwater-care-identity-continuity" />
    <image:image>
      <image:loc>https://thewellco.group/og-image.png</image:loc>
      <image:title>From Sacred Business Services to Saltwater Care</image:title>
      <image:caption>A completed acquisition now operating as Saltwater Care.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thewellco.group/about</loc>
    <lastmod>2026-08-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
    <xhtml:link rel="alternate" hreflang="en-AU" href="https://thewellco.group/about" />
    <xhtml:link rel="alternate" hreflang="x-default" href="https://thewellco.group/about" />
    <image:image>
      <image:loc>https://thewellco.group/og-image.png</image:loc>
      <image:title>Corporate History &amp; Leadership</image:title>
      <image:caption>The Well &amp; Co corporate history, operating footprint and accountable group leadership.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thewellco.group/team</loc>
    <lastmod>2026-08-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
    <xhtml:link rel="alternate" hreflang="en-AU" href="https://thewellco.group/team" />
    <xhtml:link rel="alternate" hreflang="x-default" href="https://thewellco.group/team" />
    <image:image>
      <image:loc>https://thewellco.group/og-image.png</image:loc>
      <image:title>Team &amp; Leadership</image:title>
      <image:caption>The accountable leadership and operator-led approach behind The Well &amp; Co.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thewellco.group/deal-lessons</loc>
    <lastmod>2026-08-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
    <xhtml:link rel="alternate" hreflang="en-AU" href="https://thewellco.group/deal-lessons" />
    <xhtml:link rel="alternate" hreflang="x-default" href="https://thewellco.group/deal-lessons" />
    <image:image>
      <image:loc>https://thewellco.group/og-image.png</image:loc>
      <image:title>Deal Lessons</image:title>
      <image:caption>Anonymised opportunity-review lessons; not completed transaction case studies.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thewellco.group/deal-lessons/ndis-provider-succession-nsw</loc>
    <lastmod>2026-08-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
    <xhtml:link rel="alternate" hreflang="en-AU" href="https://thewellco.group/deal-lessons/ndis-provider-succession-nsw" />
    <xhtml:link rel="alternate" hreflang="x-default" href="https://thewellco.group/deal-lessons/ndis-provider-succession-nsw" />
    <image:image>
      <image:loc>https://thewellco.group/og-image.png</image:loc>
      <image:title>Disability Services Opportunity Review</image:title>
      <image:caption>Anonymised continuity considerations from an opportunity review.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thewellco.group/deal-lessons/recruitment-firm-philippines-australia</loc>
    <lastmod>2026-08-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
    <xhtml:link rel="alternate" hreflang="en-AU" href="https://thewellco.group/deal-lessons/recruitment-firm-philippines-australia" />
    <xhtml:link rel="alternate" hreflang="x-default" href="https://thewellco.group/deal-lessons/recruitment-firm-philippines-australia" />
    <image:image>
      <image:loc>https://thewellco.group/og-image.png</image:loc>
      <image:title>Recruitment Opportunity Review</image:title>
      <image:caption>Anonymised client and team continuity considerations.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thewellco.group/deal-lessons/automotive-workshop-group-queensland</loc>
    <lastmod>2026-08-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
    <xhtml:link rel="alternate" hreflang="en-AU" href="https://thewellco.group/deal-lessons/automotive-workshop-group-queensland" />
    <xhtml:link rel="alternate" hreflang="x-default" href="https://thewellco.group/deal-lessons/automotive-workshop-group-queensland" />
    <image:image>
      <image:loc>https://thewellco.group/og-image.png</image:loc>
      <image:title>Automotive Opportunity Review</image:title>
      <image:caption>Anonymised systems and workforce considerations.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thewellco.group/deal-lessons/commercial-cleaning-business-victoria</loc>
    <lastmod>2026-08-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
    <xhtml:link rel="alternate" hreflang="en-AU" href="https://thewellco.group/deal-lessons/commercial-cleaning-business-victoria" />
    <xhtml:link rel="alternate" hreflang="x-default" href="https://thewellco.group/deal-lessons/commercial-cleaning-business-victoria" />
    <image:image>
      <image:loc>https://thewellco.group/og-image.png</image:loc>
      <image:title>Commercial Services Opportunity Review</image:title>
      <image:caption>Anonymised owner-dependency and transition considerations.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thewellco.group/investment-criteria</loc>
    <lastmod>2026-08-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
    <xhtml:link rel="alternate" hreflang="en-AU" href="https://thewellco.group/investment-criteria" />
    <xhtml:link rel="alternate" hreflang="x-default" href="https://thewellco.group/investment-criteria" />
    <image:image>
      <image:loc>https://thewellco.group/og-image.png</image:loc>
      <image:title>Investment Criteria — $500K–$15M revenue, $200K–$3M EBITDA</image:title>
      <image:caption>Current indicative preferences, subject to diligence, approvals and agreement.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thewellco.group/process</loc>
    <lastmod>2026-08-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.85</priority>
    <xhtml:link rel="alternate" hreflang="en-AU" href="https://thewellco.group/process" />
    <xhtml:link rel="alternate" hreflang="x-default" href="https://thewellco.group/process" />
    <image:image>
      <image:loc>https://thewellco.group/og-image.png</image:loc>
      <image:title>Our Process</image:title>
      <image:caption>An illustrative opportunity-assessment process; timing and outcomes vary.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thewellco.group/partnership-opportunities</loc>
    <lastmod>2026-08-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
    <xhtml:link rel="alternate" hreflang="en-AU" href="https://thewellco.group/partnership-opportunities" />
    <xhtml:link rel="alternate" hreflang="x-default" href="https://thewellco.group/partnership-opportunities" />
    <image:image>
      <image:loc>https://thewellco.group/og-image.png</image:loc>
      <image:title>Partnership Opportunities — Brokers, advisors, investors</image:title>
      <image:caption>Referral, co-investment, and service partnership opportunities.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thewellco.group/founders-exit-checklist</loc>
    <lastmod>2026-08-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.85</priority>
    <xhtml:link rel="alternate" hreflang="en-AU" href="https://thewellco.group/founders-exit-checklist" />
    <xhtml:link rel="alternate" hreflang="x-default" href="https://thewellco.group/founders-exit-checklist" />
    <image:image>
      <image:loc>https://thewellco.group/og-image.png</image:loc>
      <image:title>The Founder&apos;s Exit Checklist — 14 questions to ask any buyer</image:title>
      <image:caption>Free, ungated checklist for questions to ask any buyer. No opt-in required.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thewellco.group/pre-dd-audit</loc>
    <lastmod>2026-08-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.85</priority>
    <xhtml:link rel="alternate" hreflang="en-AU" href="https://thewellco.group/pre-dd-audit" />
    <xhtml:link rel="alternate" hreflang="x-default" href="https://thewellco.group/pre-dd-audit" />
    <image:image>
      <image:loc>https://thewellco.group/og-image.png</image:loc>
      <image:title>The Pre-DD Self-Audit — 4 things buyers find first</image:title>
      <image:caption>Free self-audit for Australian founders 12 months out from selling.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thewellco.group/news</loc>
    <lastmod>2026-08-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
    <xhtml:link rel="alternate" hreflang="en-AU" href="https://thewellco.group/news" />
    <xhtml:link rel="alternate" hreflang="x-default" href="https://thewellco.group/news" />
    <image:image>
      <image:loc>https://thewellco.group/og-image.png</image:loc>
      <image:title>News &amp; Press</image:title>
      <image:caption>Updates and perspectives from The Well &amp; Co.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thewellco.group/news/north-sydney-headquarters-growth</loc>
    <lastmod>2026-08-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
    <xhtml:link rel="alternate" hreflang="en-AU" href="https://thewellco.group/news/north-sydney-headquarters-growth" />
    <xhtml:link rel="alternate" hreflang="x-default" href="https://thewellco.group/news/north-sydney-headquarters-growth" />
    <image:image>
      <image:loc>https://thewellco.group/og-image.png</image:loc>
      <image:title>North Sydney is The Well &amp; Co headquarters</image:title>
      <image:caption>North Sydney, NSW is The Well &amp; Co headquarters. Meetings are by appointment Monday–Friday, 10am–5pm.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thewellco.group/news/emu-plains-blue-mountains-office</loc>
    <lastmod>2026-08-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
    <xhtml:link rel="alternate" hreflang="en-AU" href="https://thewellco.group/news/emu-plains-blue-mountains-office" />
    <xhtml:link rel="alternate" hreflang="x-default" href="https://thewellco.group/news/emu-plains-blue-mountains-office" />
    <image:image>
      <image:loc>https://thewellco.group/og-image.png</image:loc>
      <image:title>The Well &amp; Co office in Emu Plains</image:title>
      <image:caption>The Well &amp; Co has a by-appointment office in Emu Plains, NSW. Meetings are available Monday–Friday, 10am–5pm.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thewellco.group/news/group-brand-standard-published</loc>
    <lastmod>2026-08-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
    <xhtml:link rel="alternate" hreflang="en-AU" href="https://thewellco.group/news/group-brand-standard-published" />
    <xhtml:link rel="alternate" hreflang="x-default" href="https://thewellco.group/news/group-brand-standard-published" />
    <image:image>
      <image:loc>https://thewellco.group/og-image.png</image:loc>
      <image:title>Group-wide brand standard published</image:title>
      <image:caption>The Well &amp; Co maintains a shared group brand standard for consistent public communications.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thewellco.group/news/group-reaches-24-businesses-8-countries</loc>
    <lastmod>2026-08-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
    <xhtml:link rel="alternate" hreflang="en-AU" href="https://thewellco.group/news/group-reaches-24-businesses-8-countries" />
    <xhtml:link rel="alternate" hreflang="x-default" href="https://thewellco.group/news/group-reaches-24-businesses-8-countries" />
    <image:image>
      <image:loc>https://thewellco.group/og-image.png</image:loc>
      <image:title>The Well &amp; Co operates across eight countries</image:title>
      <image:caption>The Well &amp; Co’s public operating footprint spans Australia, the Philippines, Indonesia, South Africa, India, Pakistan, Algeria and Morocco.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thewellco.group/news/group-cfo-appointment-renee-victoria</loc>
    <lastmod>2026-08-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
    <xhtml:link rel="alternate" hreflang="en-AU" href="https://thewellco.group/news/group-cfo-appointment-renee-victoria" />
    <xhtml:link rel="alternate" hreflang="x-default" href="https://thewellco.group/news/group-cfo-appointment-renee-victoria" />
    <image:image>
      <image:loc>https://thewellco.group/og-image.png</image:loc>
      <image:title>Renee Victoria serves as Group CFO</image:title>
      <image:caption>Renee Victoria serves as Chief Financial Officer in The Well &amp; Co’s Office of Financial Governance.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thewellco.group/locations</loc>
    <lastmod>2026-08-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
    <xhtml:link rel="alternate" hreflang="en-AU" href="https://thewellco.group/locations" />
    <xhtml:link rel="alternate" hreflang="x-default" href="https://thewellco.group/locations" />
    <image:image>
      <image:loc>https://thewellco.group/og-image.png</image:loc>
      <image:title>The Well &amp; Co locations</image:title>
      <image:caption>North Sydney headquarters and by-appointment offices in Parramatta, Emu Plains, Kingsgrove.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thewellco.group/locations/north-sydney</loc>
    <lastmod>2026-08-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
    <xhtml:link rel="alternate" hreflang="en-AU" href="https://thewellco.group/locations/north-sydney" />
    <xhtml:link rel="alternate" hreflang="x-default" href="https://thewellco.group/locations/north-sydney" />
    <image:image>
      <image:loc>https://thewellco.group/og-image.png</image:loc>
      <image:title>The Well &amp; Co — North Sydney Headquarters</image:title>
      <image:caption>North Sydney Headquarters. Monday–Friday, 10:00–17:00. Appointment required.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thewellco.group/locations/parramatta</loc>
    <lastmod>2026-08-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
    <xhtml:link rel="alternate" hreflang="en-AU" href="https://thewellco.group/locations/parramatta" />
    <xhtml:link rel="alternate" hreflang="x-default" href="https://thewellco.group/locations/parramatta" />
    <image:image>
      <image:loc>https://thewellco.group/og-image.png</image:loc>
      <image:title>The Well &amp; Co — Parramatta Office</image:title>
      <image:caption>Parramatta By-appointment office. Monday–Friday, 10:00–17:00. Appointment required.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thewellco.group/locations/emu-plains</loc>
    <lastmod>2026-08-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
    <xhtml:link rel="alternate" hreflang="en-AU" href="https://thewellco.group/locations/emu-plains" />
    <xhtml:link rel="alternate" hreflang="x-default" href="https://thewellco.group/locations/emu-plains" />
    <image:image>
      <image:loc>https://thewellco.group/og-image.png</image:loc>
      <image:title>The Well &amp; Co — Emu Plains Office</image:title>
      <image:caption>Emu Plains By-appointment office. Monday–Friday, 10:00–17:00. Appointment required.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thewellco.group/locations/kingsgrove</loc>
    <lastmod>2026-08-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
    <xhtml:link rel="alternate" hreflang="en-AU" href="https://thewellco.group/locations/kingsgrove" />
    <xhtml:link rel="alternate" hreflang="x-default" href="https://thewellco.group/locations/kingsgrove" />
    <image:image>
      <image:loc>https://thewellco.group/og-image.png</image:loc>
      <image:title>The Well &amp; Co — Kingsgrove Office</image:title>
      <image:caption>Kingsgrove By-appointment office. Monday–Friday, 10:00–17:00. Appointment required.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thewellco.group/careers</loc>
    <lastmod>2026-08-29</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.7</priority>
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    <image:image>
      <image:loc>https://thewellco.group/og-image.png</image:loc>
      <image:title>Careers at The Well &amp; Co</image:title>
      <image:caption>Current roles and hiring locations are listed on the careers page.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thewellco.group/privacy</loc>
    <lastmod>2026-08-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.3</priority>
    <xhtml:link rel="alternate" hreflang="en-AU" href="https://thewellco.group/privacy" />
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    <image:image>
      <image:loc>https://thewellco.group/og-image.png</image:loc>
      <image:title>Privacy Policy — The Well &amp; Co</image:title>
      <image:caption>How we collect, use, store and protect personal information.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thewellco.group/terms</loc>
    <lastmod>2026-08-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.3</priority>
    <xhtml:link rel="alternate" hreflang="en-AU" href="https://thewellco.group/terms" />
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    <image:image>
      <image:loc>https://thewellco.group/og-image.png</image:loc>
      <image:title>Terms of Use — The Well &amp; Co</image:title>
      <image:caption>Terms governing use of The Well &amp; Co website.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thewellco.group/cookies</loc>
    <lastmod>2026-08-29</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.3</priority>
    <xhtml:link rel="alternate" hreflang="en-AU" href="https://thewellco.group/cookies" />
    <xhtml:link rel="alternate" hreflang="x-default" href="https://thewellco.group/cookies" />
    <image:image>
      <image:loc>https://thewellco.group/og-image.png</image:loc>
      <image:title>Cookie Notice — The Well &amp; Co</image:title>
      <image:caption>How we use cookies and similar technologies on our website.</image:caption>
    </image:image>
  </url>
</urlset>